College / university incentives
Whether the client is a college student millenial, educated grad student, home-based self learner, or a parent saving for their children, there are many use cases for this. 529s and cloverdells are a good baseline.
I'd even take it one step further and try to link up with some MOOC platform like coursera.... Earn gold as you learn. Just some thoughts. I'd take a course taught by @Josh Crumb or @Roy Sebag ... Business, energy, money, entrepreneurship... Sign me up!