I want my gold NOW!!!
If you can't deliver, I assume that you don't have my gold, and are forced to buy gold on the open market when I want physical delivery.
This is one of the reasons that I ony keep a very small amount of gold with you, and allways take physical delivery, as I don't trust you.
I am buying all big amounts of gold (mainly 100 grams bars) from Tavex, BullionStar and Perth Mint as they ALLWAYS ship my gold the same day or the day after I asked for delivery. And they do never have any excuse for late delivery - they just ship my gold when I am asking for it.
Apart from that, I think it was a very big misstake on your side to change the name from "BitGold" to "Goldmoney". When your company was named "BitGold", it was easy to make my younger friends and businesspartners sing up for a "BitGold-account", as it had an association by name to "BitCoin", but none of my friends or businesspartners has jet been interested in signing up for a "Goldmoney-account". It just don't appeal to them in the same way as "BitGold" did.