Coffee for gold
I'm a big coffee consumer. Recently, a coffee called L'Or entered the Romanian market that captured my attention by it's name, but conquered me by it's taste. I finally found that taste that I was looking for since a long time
So L'Or will be the coffee provider for the Gold'N'Roll T-Shirt printing studio.
I was thinking, the same Royal Yacht Brokers made an agreement with GM to accept payments in gold, GM may approach Jacobs Douwe Egberts to do the same for the trademark L'Or. From a marcom perspective, L'Or is suitable for gold payments. You may taste the L'Or coffee to convince yourself it's good and maybe propose them to pay with gold - the excellence of coffee for the excellence of money.